Summary: A round-up of community engagement and outreach on the 2026 Measure C renewal effort to date.
Focus Groups
DKS Associates’ subconsultant FM3 conducted a series of seven focus groups in April to gauge perceptions and opinions about Measure C based on geographical and demographic representation. The groups comprised the following:
- Coalinga, Firebaugh, Huron, Kerman, Mendota, San Joaquin, and nearby unincorporated areas
- Fowler, Kingsburg, Orange Cove, Parlier, Reedley, Sanger, Selma, and nearby unincorporated areas
- Clovis and the City of Fresno north of Shaw Avenue
- City of Fresno south of Shaw Avenue
- Spanish-speaking Latinos in rural areas
- Spanish-speaking Latinos in non-rural areas
- Seniors
The results of those groups found that most participants were concerned about roadway conditions:
- Traffic, poor road conditions and potholes, unsafe driving and pedestrian safety are top-of-mind concerns for some residents and were mentioned in every focus group session among the most serious overall problems in Fresno County.
- Participants repeatedly expressed very significant concerns with road conditions throughout the county. This was more pronounced in rural areas and the central area of the City of Fresno but was persistent in every group.
- Issues related to safety for drivers, pedestrians and others were raised very frequently in the focus groups. This issue was not as much of a focal point in past Fresno County transportation research and should be explored further in survey research to confirm the findings from these qualitative sessions.
The complete report is attached for your reference.
Steering Committee
The 24-member Measure C Steering Committee has met three times with its next meeting schedule for July 10. At that meeting they will receive a report from our consultant team at NCE regarding current pavement conditions throughout the County, and estimated costs for maintenance over the next 20 years. There is currently one vacant seat representing the City of Orange Cove.
The first meeting covered the widest range of topics anticipated of all the gatherings, from the enabling legislation allowing Measure C’s development under the Public Utilities Code, to the current state of transportation funding, and the potential for what a future Measure might look like.
The Steering Committee meeting on May 8 focused on the county’s transit systems. Transit providers gave presentations offering a glimpse into their operations and funding requirements. The third meeting addressed bicycle and pedestrian projects, as well as special programs such as New Technologies, Transit-Oriented Development, Senior Scrip, carpool incentives and vanpool subsidies.
Technical Advisory Committee
Separately, the Technical Advisory Committee (TAC), comprising professional transportation staff from each jurisdiction in the Fresno region, transit providers and Caltrans, continues to provide technical guidance to the Steering Committee with regard to both funding needs and legal requirements. They will be discussing potential allocation formulas by agency at their next meeting in July.
Online Engagement
Our measurec2026.com website continues to attract visitors with over 11,000 page visits and more than 2,400 active users. The site includes up-to-date information about Measure C programs and projects for each member agency, a two-minute video (also available in Spanish) and a “Build a Plan” section, allowing users to provide fund allocation preferences by category. This is a multilingual site.
The Fresno County Transportation Authority also debuted a comprehensive overhaul of the original Measure C website, measurec.com, which now includes a wide array of additional reporting on multiple programs from the current initiative, including local project highlights from each of the 16 jurisdictions in Fresno County. Both websites are also mutually complementary, linking to each other for easier user reference.
Radio
Currently the renewal radio spot is running from June 16 to September 10 on four initial stations from 6am to 7pm. The Renewal’s 299 spots have a projected net reach of 444,300 for just over $10K on the following stations:
- KMJ-AM
- KMJ-FM
- KSKS-FM
- KMGV-FM
Community Based Organizations Grantees
Three community-based organizations are receiving grants to provide outreach assistance in varied capacities. The agencies under agreement to encourage community participation in renewal workshops, survey completion and website interactions are as follows:
- Green Building Council
- Vet Net
- Highway City Community Foundation
Social Media
We continue to deploy a robust social media program on Facebook, X, Instagram, LinkedIn and YouTube.
Meta numbers as of 6/18 are:
Reach Views Engagements
125,491 99,883.6 20,787
REACH: The number of social media accounts that saw our posts at least once.
VIEWS: This metric counts the number of times our video ads were played for at least one minute plus the number of times our photos and/or texts were on screen.
ENGAGEMENTS: The number of times someone clicked on a link, reacted, commented or shared a post
Community Presentations/Booths/Community Canvassing
DKS Associates, Fresno COG staff and representatives from JSA and Linguistica have made numerous presentations for community groups and agencies throughout the county. The team has also attended several community and pop-up events, conducted door-to-door community canvassing and workshop flyer circulation. These opportunities were used to gather feedback and solicit workshop participation, while administering surveys and answering questions about Measure C’s impact on local communities.
Presentations
City Council/Board meetings:
- Clovis
- Coalinga
- Firebaugh
- Fowler
- Huron
- Kerman
- Mendota
- Orange Cove
- Parlier
- Reedley
- San Joaquin
- Selma
- Fresno County Board of Supervisors
Other Presentations:
- Reedley Rotary
- Bike Fresno
- Women in Transportation Symposium
- Fresno Chamber of Commerce Government Affairs Committee
- Central Valley Community Foundation
Interviews
- GV Wire
- KVPR Public Radio Podcast
- Fresno State Maddy Institute Podcast
Events
- Earth Day Fresno, April 12
- Reedley Street Fair, May 4
- Kingsburg Swedish Festival, May 17
- Easton Farmer’s Market, May 20 & 24
- Clovis Farmers Market, May 23
- River Park Farmers Market, May 27
- Kerman Farmer’s Market, May 28
- Firewise Community Festival Auberry Park, May 31
- Grocery Outlet Popup in Sanger, June 2
- Clovis Farmers Market, June 6
- Selma Flea Market, June 15
- Caltrans Kids Day, June 18
- Juneteenth Event, June 21
Workshops
The public outreach team has completed four workshops; one each in Reedley and Kingsburg and two in Fresno. Each workshop included opportunities for both interactive and print-based polling to assess preferences for investments among the four broad categories: street and road maintenance, bicycle and pedestrian projects, public transit and regional projects, with opportunities to provide additional ideas and needs.
Upcoming Efforts
Additional outreach either conducted, occurring now or planned soon, includes:
- 12 additional Community Workshops through September 9, 2025
- Community events and canvassing by Linguistica and community-based organization grantees
- Continued city council/board presentations
- Continued organization & CBO presentations
- Social media posts/boosts/ads/events
- Radio ads
- Staff-attended events
Action: Information. The Policy Board may provide additional direction at its discretion.